The Impact Game specializes in the intersection of social impact, storytelling and profit. We are a consultancy working with Athletes, brands and non-profits to facilitate creative partnerships that maximize social impact, brand elevation and revenue.

Athletes

For the next few years the US will be the epicenter of major sporting events and the world will be watching. Athletes are looking to take advantage of this spotlight and use their brand and platform to support social impact initiatives that align with their moral compass. The Impact Game works tointroduce Athletes to effective impact solutions, helps themdevelop a social impact strategy and to identify impact driving partnerships and opportunities that align with their concerns, their values and personal brand storytelling.

Brands

There is undeniable data that shows sports fan/consumer behavior trends support brands that have a strong social impact component woven into their DNA as well as their product.  The Impact Game helps brands, teams and for-profit organizations identify effective impact solutions, both distinct and in partnerships with organizations that are doing sustainable, inclusive and effective work that aligns with their mission and helps to elevate their storytelling.

NGOs

With the growing consumer demand for socially conscious impact solutions for-profit businesses are looking to support reputable non-profits with sustainable, effective and metric driven projects and outreach programs. It has become more important than ever that non-profit orgs have a strong and visible mission that businesses want to align themselves with. The Impact Game understands most non-profits lack the budget for costly PR and Comms campaigns and works with these orgs to find creative partnerships and solutions that elevate their brand and enhance their impact and fundraising efforts.

food for Thought….

What is impact?

What are the Sustainable Development Goals

What is a sustainable project or initiative?

How do non-profits use data that generate metrics to show the donor/investor the effectiveness and sustainability of their projects? And how do you interpret that data?

About our CEO

Kely Nascimento has spent the last twelve years working in the sports for social impact sector and in that time she has worked in collaboration with social impact NGO’s, brands and athletes to help maximize their efforts in the spaces where impact, storytelling and profit converge – helping to align social impact strategy with identity, amplify brand and storytelling, and create partnership opportunities that generate profit. 

As a speaker Kely travels the world and speaks on gender and race equity in sports, and the power of storytelling in promoting equity as well as a community and trust building tool to further the UNDP Sustainable Development Goals Ms. Nascimento is a content producer, and the director of  Warriors of a Beautiful Game, a feature documentary on women’s football due to be released in the summer of 2024.

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