Strategic Advisory for Sport, Impact, and Global Storytelling
We help foundations, sports organizations, brands, and global institutions align strategy, partnerships, and narrative to drive measurable impact, credibility, and long-term value.
Who We Are
The Impact Game is a NYC-based advisory platform led by Kely Nascimento, a senior strategist and global storytelling expert. We partner with leaders navigating growth, transition, or heightened scrutiny, providing paid advisory, interim leadership, and narrative-driven strategy. Our work transforms mission, partnerships, and brand into cohesive, compelling, and fundable stories that resonate across cultures, regions, and audiences.
Whether launching new initiatives, scaling partnerships, or strengthening organizational voice, we deliver the strategic clarity, brand leadership, and storytelling frameworks organizations need to unlock funding, influence, and reputation.
Key Capabilities
- Strategic Partnerships & Advisory: Build high-value alliances and global collaborations that drive results.
- Impact & Brand Strategy: Align mission, messaging, and brand identity with measurable outcomes.
- Global Narrative & Storytelling: Craft authentic, culturally fluent stories that strengthen credibility and engagement.
- Interim Leadership & Advisory Roles: Provide senior-level support in partnerships, communications, or strategy during moments of transition.
about our CEO
Kely Nascimento is a senior advisor and strategist specializing in sport, impact, partnerships, brand development, and global storytelling. She leads The Impact Game, a US-based advisory platform supporting foundations, sports organizations, brands, and global institutions in moments of growth, transition, or heightened scrutiny.
Kely works with executive teams to translate mission into measurable impact, strengthen partnerships, and craft globally resonant narratives. Her expertise spans strategy, brand positioning, communications, and storytelling, enabling organizations to align purpose with performance and reputation.
With experience across the Americas, Europe, and international markets, Kely helps leaders navigate complex environments where credibility, trust, and clarity are critical. She is often engaged in paid advisory, interim leadership, and board or external expert roles, providing strategic guidance that unlocks funding, influence, and sustainable growth.
Alongside her advisory work, Kely leads long-form storytelling initiatives, including documentaries and editorial projects, to elevate underrepresented voices in sport and social change. These projects reinforce institutional brands and narratives with authenticity, cultural intelligence, and strategic impact.
Kely is a proud Laureus Ambassador!
The Impact Game <img src="https://theimpactgame.wordpress.com/wp-content/uploads/2023/10/ball-logo.jpeg?w=119" alt=""> 